Avenquell

Before we start.

Everything here shapes the work. The two answers we most need are the ones almost nobody has written down: what a customer is worth to you, and where you actually sell. Without those, a report is just observations.

1 · Required

Business name * Your name & role * Best email * Phone — optional, if you'd like a text or call I agree to receive text messages from Avenquell Studio about my inquiry. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help. See our Privacy Policy and Terms. What you sell * Where you sell *

City, state, service radius — or nationwide. For local businesses this decides everything.

Average sale *

A $130 lead is a disaster for one business and a bargain for another. This is how we tell which you are.

Rough margin * Time from first contact to money * Who decides what happens with the findings *

Name and role. Reports without an owner get read once and filed.

2 · How you see it

We want your version even if it turns out to be wrong — the gap between what you believe and what we find is half the value of the report.

Who your customer is, as you see them today * Who you consider your competitors Why people buy from you Why they don't What you've already tried *

Channels, agencies, amounts, how long, how it ended. Be blunt — we'd rather not repeat someone else's path.

3 · Data you upload

Exports and screenshots you send yourself. We don't ask for access to your accounts, and we change nothing in them.

Not sure where to click? The step-by-step guide shows every screen, button and date range — one platform at a time. Open the upload guide → Download as PDF →

Report exports *

CSV or XLSX from Google Ads, Meta Ads Manager, GA4, your CRM — last 90 days. A picture of a report doesn't work: numbers can't be checked from an image.

Screenshots of settings screens *

Required for the Ad Diagnostic. Conversions and goals, bidding, audiences, events. Taken this week — settings are the one thing that never comes out as a file.

Photos of the product

Plain, well-lit, the real thing. We use these so anything we design stays your product.

Your current visuals

Ads you are running now and your main website pages.

Website Social accounts Ad accounts

A 60–90 day export from Google Ads and Meta, as CSV or XLSX. Screenshots of reports don't work — numbers can't be checked from a picture. Screenshots of settings screens (conversions, bidding, audiences) are required too, taken this week.

Site analytics Call tracking What counts as a conversion today, and how it's set up CRM export — deals with their source, last 90 days

If you haven't run ads yet, or have less than two or three months of history, we won't sell you an ad review — there's nothing to review. Market research or setting up measurement is the honest starting point instead.

4 · Limits

Legal or industry restrictions

Before-and-after imagery, outcome claims, licensing language, synthetic images — medicine, law, finance and real estate each have their own.

Topics, words or imagery to avoid Your policy on AI in customer-facing material Who else works on your marketing right now

So we don't overwrite someone's work or duplicate what's already running.

5 · Extended research only

Only if you bought the extended package. Interviews follow a set script, and we ask permission to record at the start of every call.

Up to five customers we can speak with

Names and contacts, and a heads-up from you that we'll be calling.

Existing call recordings or chat logs Customer data for the period Anything else we should know?

Your project clock starts once everything required is in. We'll come back quickly if something's missing.